Privacy Policy

PRIVACY POLICY

Summit & Hound

Effective Date: 6/1/26  Last Updated: 6/1/26  Website: summitandhound.com

IMPORTANT NOTICE

This Privacy Policy describes how Summit & Hound (“Company,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit summitandhound.com, make a purchase, enroll in The Pack membership program, or interact with us in any way.

Please read this policy carefully. By using our website or services, you agree to the practices described here. If you do not agree, please discontinue use of our website.

This policy should be reviewed by a qualified attorney before publication. It is provided as a comprehensive working draft and does not constitute legal advice.

1. WHO WE ARE

Summit & Hound is a premium outdoor dog lifestyle apparel brand headquartered in Washington State. We operate summitandhound.com, a WooCommerce-powered e-commerce store selling apparel and related products. We also operate The Pack, a recurring subscription membership program.

Through our Paws with Purpose collection and the “Pack” membership, a large portion of profits from these select products supports service dog training and placement through our partnership with Northwest Elite Working Dogs, a separate legal entity.

Contact Information: Summit & Hound 816 W. Francis Ave. #342, Spokane, WA, 99205  Website: summitandhound.com

2. INFORMATION WE COLLECT

We collect information in three ways: information you provide directly, information collected automatically when you use our website, and information received from third parties.

2.1 Information You Provide Directly

When you create an account:

  • Full name
  • Email address
  • Password (stored in encrypted form — we never see your actual password)
  • Username

When you make a purchase:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Phone number (if provided)
  • Order details including products purchased, sizes, and quantities
  • Payment information (processed by Stripe — see Section 5.2; we do not store full payment card numbers)

When you enroll in The Pack membership:

  • All purchase information listed above
  • Membership tier selected
  • Shirt size preference
  • Subscription billing date and history
  • Membership status (active, suspended, cancelled)

When you contact us:

  • Name and email address
  • The content of your message
  • Any additional information you choose to share

When you sign up for email marketing:

  • Email address
  • Name (if provided)
  • Preferences and interests if indicated

When you participate in polls, surveys, or giveaways:

  • Responses you provide
  • Contact information used to enter or participate

2.2 Information Collected Automatically

When you visit summitandhound.com, certain information is collected automatically through cookies, pixels, and similar tracking technologies.

Device and browser information:

  • IP address
  • Browser type and version
  • Operating system
  • Device type (desktop, mobile, tablet)
  • Screen resolution

Usage information:

  • Pages visited and time spent on each page
  • Products viewed, added to cart, and purchased
  • Search terms used on our site
  • Referring website (how you arrived at our site)
  • Links clicked
  • Date and time of visits

Location information:

  • General geographic location derived from IP address (city and region level — not precise GPS location)

2.3 Information Received From Third Parties

From Meta (Facebook and Instagram): When you interact with our ads on Facebook or Instagram, Meta may share information about those interactions with us in aggregated or anonymized form to help us measure ad performance. If you engage with our Facebook Page or Instagram account directly, the information you share in those interactions is subject to Meta’s privacy policy.

From Google: When you find us through Google Search or Google Shopping, Google may share aggregated performance data with us through Google Analytics and Google Search Console.

From payment processors: Stripe shares transaction confirmation, payment status, and fraud signals with us to process and verify your orders.

From GoHighLevel (our CRM): If you are an existing client of Northwest Elite Working Dogs or our dog training or boarding operations and have consented to marketing communications, your contact information may be present in our GoHighLevel CRM system and used to communicate with you about Summit & Hound.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

3.1 To Process and Fulfill Your Orders

  • Process payment through Stripe
  • Fulfill and ship your order through our partners.
  • Send order confirmation, shipping notification, and delivery updates
  • Handle returns, exchanges, and customer service requests
  • Maintain records of your purchase history

3.2 To Manage Your Account and Membership

  • Create and maintain your Summit & Hound account
  • Manage your Pack membership subscription including billing, tier benefits, and status changes
  • Apply member discounts automatically at checkout
  • Assign appropriate user roles based on active membership tier
  • Send membership-related communications including renewal reminders, payment notifications, and benefit updates

3.3 To Communicate With You

  • Respond to your questions, comments, and support requests
  • Send transactional emails related to your orders and membership
  • Send marketing emails about new collections, drop releases, and promotions — only with your consent, and only if you have opted in
  • Send mission updates from Northwest Elite Working Dogs if you are a Pack member or have opted in to mission communications
  • Send our newsletter if you have subscribed

3.4 To Improve Our Website and Products

  • Analyze how visitors use our website to improve the shopping experience
  • Understand which products, collections, and designs perform best
  • Test and improve website functionality
  • Identify and fix technical problems

3.5 To Market Our Products

  • Serve targeted advertisements on Meta (Facebook and Instagram) to people who have visited our site or match the profile of our existing customers
  • Measure the effectiveness of our advertising campaigns
  • Create lookalike audiences on advertising platforms based on our customer list
  • Analyze purchase patterns to inform new product and collection development

3.6 To Support the Paws with Purpose Mission

  • Track which products are part of the Paws with Purpose collection to calculate mission contributions
  • Provide aggregate impact reporting to our community about how purchases support Northwest Elite Working Dogs

3.7 To Comply With Legal Obligations

  • Maintain financial and transaction records as required by law
  • Respond to lawful requests from government authorities
  • Enforce our Terms and Conditions and other agreements
  • Protect the rights, property, and safety of Summit & Hound, our customers, and others

3.8 Legitimate Business Interests

Where permitted by applicable law, we may process your information for our legitimate business interests including fraud prevention, network and information security, and improving our products and services, provided those interests are not overridden by your rights.

4. LEGAL BASIS FOR PROCESSING (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar requirements, we process your personal information under the following legal bases:

Contract performance: Processing necessary to fulfill your order, manage your membership, and provide the services you have purchased.

Legitimate interests: Processing for fraud prevention, website security, analytics, and improving our products and services, where our interests do not override your fundamental rights.

Consent: Processing for marketing emails and targeted advertising, which you can withdraw at any time.

Legal obligation: Processing required to comply with applicable laws and regulations.

5. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We share your information only in the following circumstances:

5.1 Service Providers

We share information with third-party service providers who help us operate our business. These providers are contractually required to use your information only to provide services to us and to protect it appropriately.

Printify: When you place an order, we share your name, shipping address, and order details with Printify to produce and ship some of our  products. Privacy Policy: printify.com/privacy-policy

Stripe (payment processing): We share payment and order information with Stripe to process transactions. Stripe stores your payment card information securely. Summit & Hound does not store full payment card numbers. Privacy Policy: stripe.com/privacy

GoHighLevel (CRM and marketing automation): We use GoHighLevel to manage customer relationships, email marketing, and membership communications. Your name, email address, purchase history, and membership status may be stored in GoHighLevel. Privacy Policy: gohighlevel.com/privacy-policy

WordPress and WooCommerce (website platform): Our website runs on WordPress with WooCommerce. Your account information and order data are stored on our WordPress installation, hosted by Hostgator. Privacy Policy: automattic.com/privacy

Elementor (page builder): We use Elementor to build and display our website pages. Privacy Policy: elementor.com/privacy-policy

Meta (Facebook and Instagram advertising): We use Meta’s advertising platform to run targeted ads. We may share your email address with Meta in hashed form to create custom audiences. Meta’s pixel on our website tracks visits and purchases for ad measurement purposes. Privacy Policy: facebook.com/privacy/policy

Google (analytics and advertising): We use Google Analytics to understand website traffic and Google Shopping for product listings. Google may collect information about your visits through cookies. Privacy Policy: policies.google.com/privacy

5.2 Northwest Elite Working Dogs

Summit & Hound and Northwest Elite Working Dogs are operated by the same founders. If you purchase from the Paws with Purpose collection or join “The Pack” membership, aggregate impact information (not personal identifying information) is shared with Northwest Elite Working Dogs for mission reporting purposes. If you are also a client of Northwest Elite Working Dogs, your information may exist in shared systems under our founders’ operations.

5.3 Business Transfers

If Summit & Hound is acquired, merged with another company, or its assets are transferred, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website before your information becomes subject to a different privacy policy.

5.4 Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Summit & Hound, our customers, or others.

5.5 With Your Consent

We may share your information for purposes not described in this policy with your explicit consent.

6. COOKIES AND TRACKING TECHNOLOGIES

6.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, keep you logged in, and understand how you use the site.

6.2 Types of Cookies We Use

Essential cookies: Required for the website to function. These include session cookies that keep you logged in, shopping cart cookies that remember your cart contents, and security cookies that protect against fraud. These cookies cannot be disabled without breaking core website functionality.

Analytics cookies: Used to understand how visitors use our website. We use Google Analytics to collect aggregated data about page visits, time on site, and user behavior. This information is used to improve our website and product offerings.

Marketing and advertising cookies: Used to serve relevant advertisements and measure ad performance. The Meta Pixel on our website tracks purchases and website activity to measure the effectiveness of our Facebook and Instagram ads and to build custom advertising audiences.

Preference cookies: Used to remember your preferences such as language settings, currency, and previously viewed products.

6.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and set preferences for specific websites. Note that disabling cookies may affect the functionality of our website — for example, you may not be able to stay logged in or complete a purchase.

You can opt out of Google Analytics tracking at: tools.google.com/dlpage/gaoptout

You can manage Meta advertising preferences at: facebook.com/adpreferences

6.4 Do Not Track

Some browsers send “Do Not Track” signals to websites. Our website does not currently respond to Do Not Track signals. We will update this policy if our practices change.

7. EMAIL MARKETING AND COMMUNICATIONS

7.1 Marketing Emails

We send marketing emails to customers who have purchased from us and to people who have explicitly subscribed to our email list. Marketing emails include new collection announcements, drop releases, mission updates, and promotional offers.

You can unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link in any marketing email.  Unsubscribing from marketing emails does not affect transactional emails related to your orders or membership.

7.2 Transactional Emails

We send transactional emails related to your orders, account, and membership regardless of your marketing email preferences. These include order confirmations, shipping notifications, membership billing confirmations, payment failure notices, and account-related communications. These emails are necessary to provide the services you have purchased and cannot be opted out of while maintaining an active account or membership.

7.3 Mission Updates

Pack members and customers who opt in receive periodic mission updates from Northwest Elite Working Dogs, including information about dogs in training and placement announcements. Pack members may update their communication preferences by clicking the unsubscribe button.

7.4 SMS Communications

We send marketing texts to customers who have purchased from us and to people who have explicitly subscribed to our email / text list. Marketing texts include new collection announcements, drop releases and promotional offers.

You can unsubscribe from marketing texts at any time by texting “STOP”.  Unsubscribing from marketing texts / SMS does not affect transactional Texts related to your orders or membership.

8. DATA RETENTION

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

Account information: Retained for the life of your active account plus 3 years after account closure, or longer if required by law.

Order information: Retained for 7 years to comply with tax and financial record-keeping requirements.

Membership information: Retained for the life of your active membership plus 3 years after cancellation.

Marketing email list: Retained until you unsubscribe, at which point your email address is suppressed from future sends but retained on our suppression list to honor your unsubscribe request.

Analytics data: Retained in aggregated, anonymized form indefinitely. Individual-level analytics data is retained per Google Analytics default settings (26 months).

Support communications: Retained for 3 years after the last communication.

When retention periods expire, we securely delete or anonymize your information.

9. DATA SECURITY

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

  • SSL/TLS encryption for all data transmitted between your browser and our website (indicated by the padlock icon in your browser)
  • Encrypted storage of passwords — we never store or see your actual password
  • Payment card data handled exclusively by Stripe, which maintains PCI DSS compliance
  • Access controls limiting which staff members can access customer data
  • Regular security updates to our WordPress installation, plugins, and themes

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you become aware of a security vulnerability related to our website, please notify us immediately.

In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

10. YOUR PRIVACY RIGHTS

10.1 All Users

Regardless of where you are located, you have the right to:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information, subject to legal retention requirements
  • Opt out of marketing: Unsubscribe from marketing emails at any time
  • Lodge a complaint: Contact us directly if you have concerns about how we handle your information

10.2 California Residents (CCPA / CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purpose for collecting it, and the categories of third parties with whom we share it.

Right to Delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.

Right to Correct: You may request correction of inaccurate personal information we maintain about you.

Right to Opt Out of Sale or Sharing: We do not sell your personal information. We do share certain information with advertising partners (Meta, Google) for targeted advertising purposes, which may constitute “sharing” under CPRA. You may opt out of this sharing by contacting us or by using the Global Privacy Control (GPC) browser signal, which our website honors.

Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined under CPRA beyond what is necessary to process your transactions.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

Authorized Agent: You may designate an authorized agent to submit requests on your behalf. We may require verification of the agent’s authorization and your identity.

How to Submit a California Privacy Request: Email – Subject line: California Privacy Request We will respond within 45 days of receiving your verifiable request.

10.3 European Economic Area and United Kingdom Residents (GDPR / UK GDPR)

If you are located in the EEA or UK, you have the following rights under GDPR:

Right of access: Request a copy of your personal data.

Right to rectification: Request correction of inaccurate personal data.

Right to erasure: Request deletion of your personal data (“right to be forgotten”) where we no longer have a legitimate basis for holding it.

Right to restrict processing: Request that we limit how we use your data in certain circumstances.

Right to data portability: Request your personal data in a structured, machine-readable format.

Right to object: Object to processing based on legitimate interests or for direct marketing purposes.

Right to withdraw consent: Where processing is based on consent, withdraw that consent at any time without affecting the lawfulness of prior processing.

Right to lodge a complaint: Lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ico.org.uk). In the EU, contact your national supervisory authority.

How to exercise your GDPR rights: Email – We will respond within 30 days of receiving your request.

10.4 How to Submit a Privacy Request

For any privacy request, contact us. Include your full name, email address associated with your account, and a description of your request. We may need to verify your identity before processing your request.

11. CHILDREN’S PRIVACY

Summit & Hound is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete that information promptly.

If you are between 13 and 18 years old, please review this policy with a parent or guardian before using our website or making a purchase.

12. THIRD-PARTY LINKS

Our website may contain links to third-party websites including Northwest Elite Working Dogs, our social media profiles, and other external sites. This Privacy Policy applies only to summitandhound.com. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing any personal information.

13. INTERNATIONAL DATA TRANSFERS

Summit & Hound is based in the United States. If you are accessing our website from outside the United States, your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country.

If you are located in the EEA or UK, we transfer your data to the United States under appropriate safeguards including Standard Contractual Clauses where required. By using our website, you consent to the transfer of your information to the United States.

14. AUTOMATED DECISION MAKING

We use automated systems for fraud detection and order screening. These systems may flag orders for review based on patterns associated with fraudulent activity. If an order is declined based on automated screening, you may contact us to request human review of the decision.

We do not use automated decision making that produces legal or similarly significant effects on individuals beyond fraud screening.

15. THE PACK MEMBERSHIP — SPECIFIC PRIVACY NOTES

Because The Pack membership involves recurring billing, ongoing communications, and mission-connected benefits, the following additional privacy notes apply:

Billing data: Your payment method information is stored securely by Stripe for recurring billing purposes. Summit & Hound does not store your full card number, CVV, or expiration date.

Placement certificate recognition: Handler tier members who are named on a service dog placement certificate consent to their name (first name and last initial by default, full name if requested) being recorded in the placement documentation of Northwest Elite Working Dogs. This information may be shared in mission update communications to the broader Summit & Hound community unless you request otherwise.

Sponsorship wall: Summit and Handler tier members whose names appear on the Summit & Hound service dog sponsorship wall may request removal at any time by contacting us. Removal will be processed within 5 business days.

Mission updates: Mission update communications include information about dogs in training at Northwest Elite Working Dogs. These communications do not include personal information about service dog recipients or their families.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on this page with a new “Last Updated” date
  • Sending an email notification to active account holders and Pack members at least 14 days before the change takes effect

We encourage you to review this policy periodically. Your continued use of our website after the effective date of any update constitutes acceptance of the revised policy.

The most current version of this policy is always available at summitandhound.com/privacy-policy.

17. CONTACT US

If you have questions, concerns, or requests related to this Privacy Policy or our privacy practices, please contact us:

Summit & Hound — Privacy Email: [INSERT PRIVACY EMAIL] Mailing Address: 816 W. Francis Ave. #342, Spokane, WA 99205 Website: summitandhound.com

For Pack membership privacy questions specifically contact us.

For questions related to Northwest Elite Working Dogs: Website: [INSERT NORTHWEST ELITE URL] Email: [INSERT NORTHWEST ELITE EMAIL]

We aim to respond to all privacy inquiries within 5 business days.

By using summitandhound.com, purchasing our products, or enrolling in The Pack membership, you acknowledge that you have read and understood this Privacy Policy.